Spotify ‘A1 Selects’

Multi-channel campaign for Spotify’s home of hip-hop playlist ‘A1’

ABOUT

Type: Multi-Channel Campaign (Social, Digital, OOH)
Client: Spotify AU & NZ
Agency: Andpeople
Role: Project Manager/Producer

CONCEPT

In the last few months, I've worked with Andpeople to launch a multi-channel community programme “A1 Selects” for Spotify's popular playlist, A1 - Aus & NZ home of hip-hop. For a period of two weeks each across July-Oct, we collaborated with three curators from different backgrounds - including UFC Fighter Tai 'BAMBAM' Tuivasa, streetwear brand Geedup Co, and 3D artist Serwah Attafuah - to have them select their picks for the playlist but also feature (and create for) across a range of touch-points: bite-sized interviews across social, on-app, product, and OOH placements around Australia. (You can watch some of the videos here and here!)

And to top it off, we skinned a whole venue in Sydney CBD for one night to celebrate Geedup's take over for Spotify A1, featuring Hooligan Hefs and DJ Talisha, and international artist Abra Cadabra.

CONTENT CREDITS

Directors: Studio Antics (Steph Jowett and Mathilda Robba)
DOPs: Trudi Gultom, Lucca BP, Irisha Adnyana
1st ACs: Sebastian Reategui
Gaffers: Heather Louise, Kaan (Maxed Out Films)
Sound Recordists: Eliza F Pall, Luke Fuller, Adam Roberts
Production Designer: Michael Restifo
HMU: Ellie Trimarchi and Melanie Flaskas
Graphic Designer: Miki Mikka (Andpeople)
Music Produced by: Willstah